Amazon PPC Campaign Strategy
Amazon PPC Campaign strategy is to opt for a setting in your PPC campaign where you only go down on the bids. Lowering your bids in real-time when your PPC ad may have fewer chances of converting sales. Once you have selected this option, there is no raising it back up again, it only goes down.
- Dynamic bids ( Down Only)
- Dynamic Bids (Up and Down)
- Fixed Bids
